From the first referral to the day a case closes, GnA runs the systems in between. Start with one program or run all nine, priced by workstream so you only add what you need.
Getting the right patients to raise their hand.
Full-service ad management for All-on-X and full-arch patient acquisition: campaign strategy, build, creative, targeting, and monthly reporting.
Marketing spend without full-arch-specific targeting gets expensive fast. This keeps ad spend focused on the patients most likely to be full-arch candidates.
Turning interest into a consult that actually happens.
A dedicated lead-call specialist plus CRM pipeline management, built to turn more inbound leads into booked, kept consults.
Most practices lose cases before the consult ever happens, in the gap between a lead coming in and a patient showing up. Conversion Lab is built specifically to close that gap.
A program built for specialists and their referring GP teams: the referral conversation itself, a clean patient handoff, referral tracking by practice and by month, team training built to survive turnover, and train-the-trainer.
Referral relationships usually run on one person's memory and goodwill. When that person leaves, the relationship goes with them. This turns referral generation into a system the whole team owns.
Best fit: Independent specialty practices of 2 to 5 doctors
The consult itself, and everyone in the room who shapes it.
GnA's 360-degree approach to case acceptance (Case Acceptance 360) trains the doctor, the office manager, and the treatment coordinator together, not separately. Every module comes with its own deliverable, so the whole program can be handed to a new hire as a ready-to-use binder.
Most case acceptance breaks down at the handoff between the doctor's clinical read and the TC's financial conversation. This closes that gap by giving everyone in the room the same playbook.
A focused, doctor-facing intensive on case presentation, giving doctors language tuned to how a patient actually processes a full-arch decision.
Doctors rarely get feedback on how they present a case, only on whether it closed. This gives doctors the words and confidence they say they wish they'd had, without asking them to sound less like a clinician.
Ongoing, weekly coaching for treatment coordinators, built around real consult reviews and a KPI tracker, not a one-time training session.
A single training day fades in a month. Weekly coaching and consult audits keep the skill sharp long after the workshop ends.
GnA's self-paced training library, home of TC Certification through GnA Academy, everything a TC or lead specialist needs to run GnA's system independently, on their own schedule.
Not every team can pull a TC out of the office for a live session, and a credential gives a coordinator something to work toward. GnA Academy lets a practice build the skill at its own pace and gives a growing team a consistent, credentialed way to onboard the next hire.
A GnA specialist on-site with your team for a defined 90-day stretch, closing cases alongside your TC and coaching in real time.
Some skills only transfer in the room. Closing Cocktail puts a specialist next to your team during real consults, not a classroom, so the coaching sticks to how your practice actually runs.
Making sure the foundation holds as volume grows.
A 90-day program that gets a practice's day-to-day operations, systems, tracking, and team rhythms running at a consistent standard.
Growth exposes weak operations fast. This gets the operational foundation solid first, so everything built on top of it, marketing, coaching, case acceptance, actually holds.
Every engagement is priced by workstream, so you can start with one and add more once it proves itself. We'll recommend where to start based on what we see in your numbers, but which workstreams you run is always your call.
Book a Strategy Call →Every engagement runs 3 to 6 months, a defined commitment, not an open-ended contract. You'll know exactly what you're signing up for before you start.
30 minutes with our team. We'll look at your last 90 days of consult numbers and tell you, for free, where the leak is. No pitch. Just the diagnostic.