Where vision meets execution: the operating system for full-arch growth.
The full-arch growth engine: marketing, conversion, case acceptance, closing, and operations, engineered as one system, not nine separate vendors.
3 to 6 month engagements. Defined scope, defined timeline, no open-ended contract.
Within 90 days, your team runs E-A-Z™ on its own.
Four pillars. One operating system for arch growth.
Most consultants drop a binder and leave. We install systems, train your team, and stay in the trenches until the numbers move.
Implant-specific marketing engine + CRM. Every inquiry gets routed, tracked, and followed up. No more leaks.
Done-for-you ad sets, landing pages, missed-call recovery, tagged CRM pipeline.
Coach your front desk and TC into the E-A-Z™ call flow. Book-rate jumps without sounding salesy.
Live call reviews, real scripts, weekly TC coaching, mystery shopping.
Consult framework that gets to 'yes' on the day of, using financing, anchoring, and trust signals.
Treatment plan templates, financing trees, objection scripts, presentation choreography.
Monthly strategy sessions with Greg. We read the numbers, find the bottleneck, remove it together.
Custom KPI dashboard, monthly performance review, quarterly planning.
The three-step consult that closes itself.
Most full-arch consultations fail not because the patient can't afford it, but because the room isn't set up to say yes. The E-A-Z framework fixes the room.
Anchor full-arch as a quality-of-life decision, not a price decision. We script the first 90 seconds of every consult so the patient leans in instead of bracing for a number.
TC, doctor, and financial coordinator all running one playbook. No more 'the doctor said one thing, the TC said another' confusion that kills deals at the desk.
Financing pre-qualified before the patient sits down. Three options on the table. Calendar open. Implant date booked before they leave the chair.
Founder of GnA Consulting.
Greg Essenmacher has spent over a decade in full-arch consulting, helping 300+ dentists build programs that close predictably. He leads with bold ideas, energy, and a relentless drive to create new opportunities for the practices he works with.
See the model in action.
A DSO-affiliated full-arch practice ran GnA's E-A-Z™ framework through a 90-day pilot. Planned implant case volume rose 57%. The honest finding: financing utilization started at 0%, and closing that single gap was most of the lift.
“Partnering with GnA Consulting has been a game-changer for my practice. Their strategic approach to case acceptance, financial structuring, and lead management has directly contributed to more predictable revenue and increased profitability.”
“I really enjoy working with Greg. He has great vision which is helpful to have on the team especially when I get too busy on the day-to-day operations with my group.”
“Your help in the last 4 years far surpassed anything I did in the last 20 to grow my business.”
“Your help in the last 4 years far surpassed anything I did in the last 20 to grow my business.”
Run your own numbers. See the lift.
Slide the inputs. The projection updates live based on the average E-A-Z™ engagement lift.
Same lead flow, same consults. The only thing that changes is how many of them say yes.
Estimate reflects the E-A-Z™ install only, final scope and pricing are set during your strategy call. Based on a typical consult-to-close improvement on unchanged lead volume. Individual results vary.
Every engagement is priced by workstream, so you can start with one and add more once it proves itself. We'll recommend where to start based on what we see in your numbers, but which workstreams you run is always your call.
Book a Strategy Call →Every engagement runs 3 to 6 months, a defined commitment, not an open-ended contract. You'll know exactly what you're signing up for before you start.
Things doctors ask us first.
You don't need a louder marketing channel. You need a tighter system.
30 minutes with our team. We'll look at your last 90 days of consult numbers and tell you, for free, where the leak is. No pitch. Just the diagnostic.